On December 31, the studio released the music video for the promotional song 'Little Girl Under the Street Lamp'. On December 25, the film released a promotional video titled 'Where are you going, Dad'. On December 16, the studio released a trailer titled 'What kind of family is this?' On December 24, the studio released posters of Jia Ling, Shen Teng and Zhang Xiaofei. On October 29, the film was announced to be scheduled for release on Lunar New Year's Day (February 12) 2021. On January 7, 2020, the film was announced. On September 25, 2019, Jia Ling published a post announcing the launch of the movie Hi, Mom. When asked about this difference, Jia Ling said that a mother is not just a mother, but her own person too. The film's Chinese title literally means 'Hello, Li Huanying' rather than 'Hi, Mom'. Jia made the film as a tribute to her mother. It is also based on stories of Jia Ling's own mother, also named Li Huanying, who died in 2001 shortly after Jia started college.

The film is adapted from Jia Ling's 2016 comedy sketch of the same name, 'Hello, Li Huanying', from season 1 of Comedy General Mobilization. It was filmed on location at factories in Jia Ling's hometown of Xiangyang, Hubei. She spent more than three years writing the script with her co-writers, and production started on 25 September 2019. Jia Wentian as Jia Wentian (middle-aged).Jia Xiaoling feels that she has not been a good enough daughter in the present, so back in 1981, she does all she can to make Li Huanying happy, including setting her up with a factory manager's son, Shen Guanglin, in the hope of giving her mother a better husband, a better daughter, and a better life than she had the first time around. Plot Īfter her mother Li Huanying is fatally injured in a car accident in 2001, grief-stricken Jia Xiaoling finds herself transported back in time to the year 1981, where she becomes her mother's close friend. The film received positive reviews, with word of mouth contributing to its popularity. The film has grossed US$848 million at the box office, making it the third-highest-grossing film of 2021, the third-highest-grossing non-English film of all time, and the highest-grossing film by a solo female director until Barbie in 2023. The film's themes include familial love, maternal love, and filial piety. It was released on 12 February 2021 ( Chinese New Year). It co-stars Shen Teng, Chen He, and Zhang Xiaofei. 'Hello, Li Huanying') is a 2021 Chinese comedy film written, directed by and starring Jia Ling. Hi, Mom ( Chinese: 你好，李焕英 pinyin: Nǐ hǎo, Lǐ Huànyīng lit.

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